Over the past few months, DODO’s research team engaged 500 women across 8 West African countries: Nigeria, Ghana, Togo, Benin, Senegal, Sierra Leone, Liberia, and Côte d’Ivoire. What we found was both interesting and revealing. Findings highlighted women’s digital adoption decisions, patterns and behaviours, and shed light on the drivers of the same.
We have compiled some of these findings and insights to share with industry leaders and our audience, even providing recommendations to inform your thought processes, strategic decisions and ultimately your business growth.
Insights emerged across the healthtech, e-commerce, edtech and fintech industries. These insights highlight market opportunities, and innovation pathways that will inform business strategy and investment decisions across these sectors.
Why this Matters
Digital adoption is not just a technology journey, it is deeply connected to gender dynamics, income realities, and community structures. Listening to women helps us understand how digital products can become more relevant, trustworthy, and accessible.
The Voices of 500 Women study offers a lens into how women across West Africa navigate digital life. It highlights what they prioritise, what limits them, and what opportunities lie ahead for innovators building for women.
The documents available for download includes deep-dive insights into the behaviour and adoption patterns across all eight countries. Additionally, it includes clear recommendations tailored for all four sectors. Therefore, whether you’re designing a product, or strengthening your gender strategy, these recommendations offer practical guidance rooted in the lived experiences of women.
