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Get a glimpse into stories and reflections from our projects and our people, as we work to uncover the authentic needs of the African user. 

Featured Articles

Nigeria’s e-commerce sector is on a steep upward trajectory, fueled by rising internet access, smartphone adoption, and a rapidly expanding

RESEARCH TIPS

5 AUG | 5 MINS READ

Building the market (and the capacity) for impactful design in Africa

Let’s build the market and the capacity for the type of work we do, on the continent and in the world.

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Avoiding Product Pitfalls: Common Mistakes in African Fintech and How to Prevent Them

Studying real world cases, uncover why some brilliant fintechs fail in Africa, and how to ensure yours doesn’t

Story Mapping Framework - Story Mapping Framework (2) (1)

Mapping Human Stories: A Simple Way to Capture Human Experiences in Research

Preserving the richness of human experiences through holistic story mapping in research

Photo by Yoav Farhi on Unsplash

Unlocking Growth in Nigerian Markets: The Case for Digitization and Inclusion

Discover why digitization is critical for Kano’s commercial hubs to thrive in a rapidly evolving digital economy

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Preserving the richness of human experiences through holistic story mapping in research

Driven by curiosity and a passion for innovation, we continually question and explore ways to improve how things work.

Have you ever wondered what motivates a top-performing group? Meet our team at DODO!

Avoiding Product Pitfalls: Common Mistakes in African Fintech and How to Prevent Them

Studying real world cases, uncover why some brilliant fintechs fail in Africa, and how to ensure yours doesn’t

Working remotely has become the norm rather than the exception in the workplace of today. This shift has allowed companies

Conducting human-centered design research in Kano, Nigeria: Lessons learned.

Exploring the Phases of User Research Fieldwork: From Preparation to Insight

How I balance work and family as a project manager and a mom.

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DODO IS A RESEARCH-DRIVEN DESIGN CONSULTANCY, BASED OUT OF AFRICA. WE’RE BUILT TO HELP BUSINESSES DISCOVER THEIR MARKET’S TRUE NEEDS AND BRING VALUABLE SOLUTIONS TO MARKET.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

© 2025 DODO Design Ltd.

DODO IS A RESEARCH-DRIVEN DESIGN CONSULTANCY, BASED OUT OF AFRICA. WE’RE BUILT TO HELP BUSINESSES DISCOVER THEIR MARKET’S TRUE NEEDS AND BRING VALUABLE SOLUTIONS TO MARKET.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

© 2024 DODO Design Ltd.

email: hello@dododesign.africa

DODO IS A RESEARCH-DRIVEN DESIGN CONSULTANCY, BASED OUT OF AFRICA. WE’RE BUILT TO HELP BUSINESSES DISCOVER THEIR MARKET’S TRUE NEEDS AND BRING VALUABLE SOLUTIONS TO MARKET.

CONTACT US TO LEARN MORE

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

Connect with us

DODO IS A RESEARCH-DRIVEN DESIGN CONSULTANCY, BASED OUT OF AFRICA. WE’RE BUILT TO HELP BUSINESSES DISCOVER THEIR MARKET’S TRUE NEEDS AND BRING VALUABLE SOLUTIONS TO MARKET.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

Connect with us

DODO IS A RESEARCH-DRIVEN DESIGN CONSULTANCY, BASED OUT OF AFRICA. WE’RE BUILT TO HELP BUSINESSES DISCOVER THEIR MARKET’S TRUE NEEDS AND BRING VALUABLE SOLUTIONS TO MARKET.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

 

Designers, professionals and entrepreneurs who want to improve their design, research and business design skills will benefit from our emails.

Connect with us

© 2024 DODO Design Ltd.

email: hello@dododesign.africa