Author: Melvina Okechukwu

This author has written 13 articles

All Posts By

Melvina Okechukwu

All Posts By

Melvina Okechukwu
Cash over Digital

The Trust Deficit: Why Millions of Digitally-Capable Consumers Still Choose Cash

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Trust and the Future of Nigerian Fintech

Designing for low literacy in Africa

Designing Digital Products for Low-Literacy Users in Africa

Rethinking UX for Scale in Africa’s Emerging Markets

Rethinking UX for Scale in Africa’s Emerging Markets

Nigerian problems to redsign in 2026

10 problems we’d love to redesign for in 2026! 

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Research Debriefs: Capturing Field Highlights Before They Disappear

The Research Debrief Nobody Talks About and What Happens After We Leave the Field

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The fear of online scams amongst women in West Africa

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Why Communities push back against climate interventions and how to encourage acceptance

Photo by Yoav Farhi on Unsplash

Unlocking Growth in Nigerian Markets: The Case for Digitization and Inclusion

Discover why digitization is critical for Kano’s commercial hubs to thrive in a rapidly evolving digital economy

Beyond Assumptions: Unlocking True User Needs in Nigeria’s Fintech

How we uncovered real challenges, hopes, and opportunities in financial innovation.