Insight to Innovation Presentation Tool
As researchers and designers, we are always on a quest to uncover insights that can transform user experiences. However, communicating these findings to stakeholders is not always easy. This is…
What Hulk Hogan and My Nigerian Mom Teach Us About Cultural Sensitivity in Design Research
I recently read that Hulk Hogan had passed away. That news made me nostalgic and reminded me of my Nigerian mom. Growing up, she adored Hulk Hogan. That memory still…
Building Trust, Not Just Forms: Towards Meaningful Informed Consent
Building trust towards informed consent is not just a principle but a lived reality in the field. During our research in Northern Nigeria, a woman in her late twenties told…
Avoiding Product Pitfalls: Common Mistakes in African Fintech and How to Prevent Them
Fintech in Africa remains one of the continent's most vibrant and rapidly changing sectors. Over 1,000 fintech companies are active in key markets such as Nigeria, Kenya, South Africa, Egypt,…
Mapping Human Stories: The Story Mapping Framework in Research to Capture Human Experiences
For most researchers, every new project feels like an exciting adventure of discovery. It comes with moments of fuzziness, clarity, and challenges that push us to reflect and refine our…
Photo by Yoav Farhi on Unsplash
Unlocking Growth in Nigerian Markets: The Case for Digitization and Inclusion
Nigeria’s e-commerce sector is on a steep upward trajectory, fueled by rising internet access, smartphone adoption, and a rapidly expanding base of digital consumers. Projections show the market will reach…
Beyond Assumptions: Unlocking True User Needs in Nigeria’s Fintech
In the dynamic landscape of Nigerian fintech, innovation thrives. Yet, a significant number of startups falter, not due to a lack of funding or ideas, but because they overlook a…
Untapped Potential: How FinTechs Can Conquer Nigeria’s Unbanked Market
It was a few years ago when Innocent Chizaram Ilo, an educated young man in bustling Lagos, realized he was excluded from Nigeria’s banking and finance system. He had won…
A Story of Team Involvement: Empowering Young Designers for Social Impact
In 2024, our team embarked on a remarkable journey - empowering young designers for social impact through a rigorous mentorship program for designers and user researchers in Nigeria. This initiative…
Some of the Most Loved Design and Research Tools Behind Our Processes
Every design researcher has a unique approach to problem-solving, but the right design and research tools make all the difference. The art of finding and leveraging specific tools and methods…
